Luxury travel accessories brand Rimowa is celebrating 125 years with a new retrospective exhibit in Japan’s capital. Kicking off a three-city exhibit, Rimowa lands in Tokyo before travelling to New York and the brand’s origin city of Cologne, Germany.
In a statement obtained by WWD, Rimowa’s Senior Vice President of Marketing and Product Emelie de Vitis explains the choice to stage the exhibit in Tokyo. De Vitis discusses the long-lasting relationship between the brand and Japan as the past four decades when Rimowa’s first suitcase was sold in the country in 1979, “The bond with our clientele has kept growing ever since, with our products gaining a steady cult following in the process.” She added, “Also, Tokyo is a place we cherish, having previously held one of the stops of our ‘As Seen By’ exhibitions here. So, it only made sense that we look to the city for this occasion, allowing us to further cement our presence and to give the opportunity to our Japanese market to truly immerse themselves in our history.”
Original story is here.
