Public Pool is an American brand launched in 2022, offering a range of sunscreens, towels, and apparel like caps, t-shirts, and hoodies. Unlike most swimwear-focused brands, Public Pool isn’t about palm trees, sun, sea, and sand—it’s rooted in a more urban setting. “Growing up in Austin, our summers were all about sun, chlorine, and feet on hot concrete,” say the founders. “Public Pool is a celebration of growing up away from the coast.”
Their branding is a sun-kissed, vibrant, and playful ode to all the joys of lazy days hanging out by the pool with friends. You can almost feel the warmth and the light sting of chlorine just by looking at it.
The brand’s visual identity was crafted by Nashville-based design agency Perky Bros (yes, “Perky” is the founder’s actual last name). Perky Bros, known for projects like Shy Bird, Tembo, and Forgotten Boardwalk, were personally approached by Public Pool founder Cole Brown to develop the entire brand identity, seen across print materials, product packaging, the website, and even social media.
